Blog Fashion Women - Women Fashion Blog
Amanda Uprichard offers an excellent fashion collection which is colorful and energetic. This clothing label boasts unique fashion concepts and will thrill you with a beautiful combination of asymmetric cuts and art-like prints. Amanda Uprichard designs for women who are stylish, energetic and bold. This label is perfect for women who like to captivate attention and who like to experiment with different styles.
Alternative Clothing Fashion is an umbrella term encompassing a plethora of styles that have one major thing in common - they, at least at one time, stood apart from mainstream commercial fashion. The term has long been associated with the fashions of specific subcultures (e.g.: emo, scene, Goth subculture, Hip hop, industrial, Cyberpunk, etc.),however it is not limited to this application. In general alternative, or 'alt,' fashion does not conform to style trends of the times that have widespread popularity. It may exhibit itself as a fringe style - extremely attention grabbing and more artistic than practical - but it can also develop from anti-fashion sentiments that focus on simplistic utilitarian drives (e.g.: grunge fashion, which was largely based around comfort and availability).
Almost Famous was launched in 2002. This British womenswear brand takes inspiration from style icons of the past, giving the collection a vintage feel. The ‘dress’ has become synonymous with the Almost Famous brand, as have the vivid prints, vibrant colours and feminine silhouettes.
Since 2002 the brand has progressed a long way in developing its own unique style and a signature. Building up an impressive list of stockists, Almost Famous is now available across the UK, Republic of Ireland, Greece, Italy, Germany, Belgium, Russia and Spain. Almost Famous now looks to the future at the possibility of opening more stand alone stores, and also shop/in shops and concessions.
Alice + Olivia was founded by former Penn classmates Stacey Bendet and Rebecca Matchett in 2002. (The line is named after the first names of the pair’s mothers.) The socially well-connected duo showed Bendet’s first designs to a crowd of fashion-industry insiders and celebrities at the Russian Tea Room that year, a “just pants” collection introducing the label’s signature low-rise, slim-fitting “Staceypants” in bright colors and funky patterns. Bendet split from Matchett and picked up Theory founder Andrew Rosen as chief financial partner in 2003. The label, which now encompasses RTW, childrenswear, and yogawear, is currently sold in more than 500 stores worldwide, as well as stand-alone boutiques in New York, Southampton, Los Angeles, Greenwich, and Malibu
The brief was to create an exciting, distinctive story for the Ali & Kris brand. After researching your segment of the clothing market, a brand position and identity was developed to appeal to women who are fashion forward, style conscious and trend-savvy. The brand strategy “Everybody’s Talking” married the capabilities of an open-ended brand story that the name Ali & Kris provides, with the exciting aspects that an young, up-to-the-minute woman expects. The distinctive “signature of Ali & Kris had to be simple in it's form to allow for embroidering onto the various items of clothing and labels. Other elements to the proposed project included art directing photo shoots and roll out of the identity across various marketing materials including website, retail pack, exhibition materials and clothing tags.