The latest advertising campaigns from major fashion houses have started appearing on the web and February magazines, here’s what we’ve got to say about them.
Firstly – Yves Saint Laurent by Inez & Vinoodh (above). In a surprise move, the model this season is not a supermodel or veteran but a relatively new name Arizona Muse, best known for opening and closing Prada Summer Spring fashion trends 2012 and being on the cover of Vogue Italia January.
The entire crew flew over to Morocco to shoot the campaign, in the gardens of Bled Roknine, a Thirties-style villa in Marrakech. The Moroccan theme comes from the fact that the late designer has bought a garden also located in Marrakech, with his partner, Pierre Bergé, in 1980.
Also shot in a garden – the Chanel campaign with Stella Tennant and Freja Beha by Karl Lagerfeld. This is Freja’s fourth consecutive starring role in a Chanel main line campaign, and again Baptiste Giabiconi is inside. But it’s refreshing to see the models smiling in the campaign.
Chanel Fashion Trends 2012
channel fashion trends 2012
On to Gucci – a rare season with neither Natasha Poly nor Raquel Zimmermann included – Joan Smalls, Karmen Pedaru and newcomer Hailey Clauson were chosen to be the Gucci girls, photographed by Mert & Marcus. Fifteen year-old Californian Hailey Clauson joked about her part on twitter (@Hailey_Clauson) “Gucci s/s 2012 campaign is out!! I was hired to be in the backround, and this has opened allot of doors for me with some special people. If my hand makes it in the campaign im happy!! The photos look amazing!!. Kinda cute, no?
Gucci Fashion Trends 2012
Gucci fashion trends 2012
Karlie Kloss nabs her third consecutive campaign for Christian Dior. (Little Kar looks so much like a 30s Hollywood screen siren… Greta Garbo?)
Christian Dior Fashion Trends 2012
Dior fashion trends 2012
Louis Vuitton does opulence this season. Starring veteran model Kristen McMenamy, Raquel Zimmermann and Freja Beha, the campaign screams rich, rich, rich.
Luis Vuiton Fashion Trends 2012
Luis Vuitton 2012 fashion trends
Sticking to the all-British cast rule, English Socialite, model and actress Poppy Delevingne’s little sister Cara is the face of Burberry this season, together with Jacob Young, they are photographed on a rocky shore by photographer Mario Testino.
Burberry Fashion Trends 2012
burberry fashion trends 2012
With Vogue UK and Nippon already churning out March issues, most of the Spring/Summer fashion trends 2012 campaigns from major fashion houses have been unveiled, and here let’s take a look at some of them starting from Marc by Marc Jacobs, which is shot by Jurgen Teller as usual, starring Ginta Lapina, model of the moment – the very androgynous Andre Pejic and Jaco Van Den Hoven. Andre recently closed the Jean Paul Gaultier couture show as the finale bride and now he is already bagging campaigns! Shows that designers’ infatuation with gender-bending is going strong.
Also shot by Juergen Teller is the Celine campaign featuring Daria Werbowy and Stella Tennant. Unlike the last two season, the S/S fashion trends 2012 campaign veered towards a slightly more youthful vibe with skateboards and poker card.
Celine Fashion Trends 2012
Celine fashion 2012
Jil Sander‘s campaigns have always stood out with their minimalist approach – this season it’s all about clashing colours and bold stripes – featuring Daria Strokous, the model who closed the S/S 2012 Jil Sander show on her birthday.
Fashion Chloe Trends 2012
chloe fashion summer trends
Chloe enlisted David Sims to shoot the clean but ultra girlish campaign for Spring, starring Iselin Steiro and Malgosia Bela. It is simply a lovely sight to see models actually smiling in campaigns these days, this one is particularly sweet.