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Chantelle’s origin dates back to 1876, when Mr.Gamichon made the first elastic knits in his Romilly factory (Aube) thanks to the discovery of the rubber vulcanization process. He quickly joined forces with his nephew, the first representative of the Kretz family, which manages the family business turned international group to this day

International expansion is progressing: CALIDA is one of the leading bodywear and lifestyle brands in Europe, and is represented in over 20 countries. There are over 120 CALIDA Stores in Switzerland and Germany alone.
New ideas for a new millennium
The desire to experiment with new materials, functional fabrics and new manufacturing methods conveys optimism. The selection expanded to offer exclusive swimwear and attractive outerwear made of the best wool and cashmere. New to discover in a growing number of CALIDA Stores.
 

Bravado is a leading intimate wear brand which offers top quality innerwear for women. It is known for stylish and comfortable maternity and nursing wear. Bravado nursing bras are unlike traditional nursing bras as they are designed along the lines of fashion lingerie.

For 2012 swimwear collections, brands are fusing technical innovations with fashion-focused designs. In a category dependent on sunshine and beach days, retailers are working more closely than ever with swimwear brands to make sure they are on par with trends in order to maximize sales next season.

With rising pricepoints, brands are including premium, high-end collections, and catering to more diverse style offerings. Maintaining good relationships with suppliers is a good way for manufacturers to minimize the effects of infl ation, according to Body Glove VP of Sales and Marketing Noah Gellis, who says most core retailers realize competing with big box chains on lower-end pricepoints is not as productive.

The new collection of swimsuits for summer 2012 of the Becca firm, has become one of the most impressive of the season. has become one of the most impressive of the season. Note that the brand is one of the most sensational and innovative market, which is worthy of admiration today. We can not fail to mention that the designs have come to be characterized by asymmetric happy and prints inspired by the different shades jungle, and indeed the tone pink dazzles in a special way and gives an exotic air. One of the things I find interesting is that some of the designs have collars ‘V’ with straps on the back.

Bella Materna is the premier source for luxury nursing & maternity essentials. Our aim is to create sophisticated styles and beautifully crafted designs that celebrate a womans changing body during this amazing phase of her life.

The Moving Comfort Women’s Fiona Bra is a great sports bra with seamless molded cups. It features a powermesh material on the front that stretches one-way to give you the best support while keeping vertical movement to a minimum. This makes it the best companion for strenuous activities without having your chest pressed in flat. The back comes with a powermesh material that stretches two ways, giving you extra support. The straps are adjustable in front and offer a flattering look. The hook-and-loop closures are concealed, and the band is designed to be wide to prevent biting into the sides. The bra closes with three rows of hook and eye closures that are backed with plush to keep from digging into your skin. A fourth row of hooks and eyes are added to larger sizes, from 40 to 44. The bra is also made of material that are great for managing moisture, making sure you cool down and stay comfortable even during high-impact workouts.

Biatta Intimates makes it their mission to create affordable yet classic intimates and sleepwear. With 14 years of experience in the intimate apparel industry, they know the importance of fitting women of all sizes and ages. Consumers shopping in Victoria’s Secret, Nordstrom, and Bloomingdales will find all the high quality fashionable intimates they seek.
 

The Bikini Lab is a design experiment pulling inspiration from field influences such as pop art, music, culture and fashion. For the 2012 collection, the Bikini Lab will cover an even larger breadth of trends, from soft, feminine looks, to vintage/retro silhouettes, to ethnic and edgy styling. The Bikini Lab's method of mixing trends, silhouettes and styling is guarenteed to meet each girl's fashion wants and style needs.